Weekday
Opening Concept
2017


Photo & Film: Jana Gerberding
Edit: Johan Holm
Hair: Kalle Eklund
Cast: Michael Sharp & Yana Bonvenistier
Retouch: Madly Unda

During 2017 Weekday opened several stores across Europe including Antwerpen, London and Paris. The opening concept includes strategic plan on activations before and during opening, Includes events, social and physical activations, hoarding, wild postings and a seasonal brand campaign with video to show the essence of Weekday.








In-store film displayed on 6 separate but continues screens: